tag:blogger.com,1999:blog-2529796025756444749.post4878432020891396462..comments2024-03-27T12:26:29.115-07:00Comments on Life, Death and Fog: Opinion — Can you Sell a Book by Its Cover?Ronald Tierneyhttp://www.blogger.com/profile/07206733759847447910noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2529796025756444749.post-19613728957311983642011-09-06T08:26:48.262-07:002011-09-06T08:26:48.262-07:00Interesting about Patterson. Do you know if it was...Interesting about Patterson. Do you know if it was after a best seller that he was allowed to do that?<br />RonRonald Tierneyhttps://www.blogger.com/profile/07206733759847447910noreply@blogger.comtag:blogger.com,1999:blog-2529796025756444749.post-78263883411939983042011-09-05T16:11:35.226-07:002011-09-05T16:11:35.226-07:00Interestingly enough, when James Patterson started...Interestingly enough, when James Patterson started out, he redesigned all the covers of his books--he hated what the publishers did. He based his "look' on brand-building principles he learned in the advertising biz.<br /><br />BTW: I think the cover is one of the most important marketing tools a writer has.r2https://www.blogger.com/profile/15050444327059086880noreply@blogger.com