On Writing And Publishing – Comments On The Book Industry, Plus Some Blatant Self Promotion

James Patterson is to books what Starbucks is to coffee. So big, one wonders if there’s room for anyone else. His major venture into a marketing tsunami began a few years ago when he partnered with other writers to mass produce his own novels, creating a virtual novel-writing factory. Co-writers do get second billing, so to speak.

Now, book factory foreman/ master writer/master marketer Patterson is pushing his new imprint called BookShots. These are low-priced, skinny thrillers longer than a short story and shorter than a novel (150 pages or less). They are designed to be read at one sitting.  The new venture is backed and promoted by Hatchette, one of the Big 5” publishers that dominate the book industry. Publicity for the new imprint likened BookShots to the old pulp paperbacks you’d find on wire racks in the drugstore a few decades ago. It’s a great idea, but, despite the hype, it isn’t a new idea. Also, it’s not the only product of its kind in the marketplace.  A few years ago Penguin tried to capitalize on what hey saw as a retro trend by reviving a Dutton imprint called Guilt Edged Mysteries. They hoped to get in on the Kindle craze, offering the work only in the inexpensively produced electronic format. They published a few books, including my short novel Death in The Haight, before the imprint faded to black.

There are independent presses out there publishing pulp-inspired as well as short crime fiction in print and in electronic formats. One of the best is Hard Case Crime (their Fade To Blonde by Max Phillips is one of my all-time favorites). While publishers like Hard Case are devoted to a concept, they aren’t bound by a single vision and a formula. I don’t mean to be mean to James Patterson, but I grow tired of highly branded products overpowering individual voices.  Starbucks, Bank of America, Wal-Mart, Nestle, etc. And I am reminded once again how years ago how moneyed corporations like Barnes & Noble and Borders wiped out independent bookstores and now that they have pretty much dissolved, we are left with nearly none of either.

Fortunately the spirit isn’t dead.  There is still real innovation despite not having the mammoth blunt edge of an unlimited publicity budget to get interesting work to the market place. In a slightly different way, Canada’s Orca Books has created a novel (pardon me) approach.  Their Rapid Reads program, as part of their Raven Books Imprint, not only publishes short reads, but books that are both fun and easy to read, encouraging the reluctant reader to get his or her feet wet. Unlike the Bookshots brand, these are quick reads by several different talented authors, writing at a length perfect for that flight from New York to Chicago. And they have been doing this for a few years now. Among Rapid Reads’ choices are works by such proven authors as Reed Farrel Coleman, Gail Anderson-Dargatz, William Kowalski, Rick Blechta. Vicki Delany, and Gail Bowen.

I am shamelessly including a review of my first Rapid Reads contribution, The Blue Dragon, because the reviewer’s words also cast an appropriately glowing light on the Rapid Reads series and the concept itself.

"What an incredible beginning to a new mystery series by Ronald Tierney...This cover art also provides a capsule view of the multi-dimensions of the novella and becomes more meaningful as the reader progresses through each chapter... [This was] my first introduction to “Rapid Reads” and I am enthralled not only by the individual title selection experience but also for the incredible discovery of this reading series.” (Library Thing Early Reviewer 2015-08-23)

I have nothing against James Patterson.  He is a dedicated advocate of literacy, generously supports bookstores, is by all accounts, a genuinely good guy and judging by his popularity, also very good at what he does.

My point  (though sometimes I wonder if I’m doing anything more than lighting a single match in a very big, very dark cave) is that to find something that isn’t market driven, isn’t formulaic, and to find books that are independent works from diverse creative minds, one has to look beyond the overpowering searchlight of the big 5 machine and the brands of their celebrity authors.  There are many good reads — short and long — for those willing to dig a little deeper. We might have to look beyond the “impulsive buy” rack at the check-out counter of our local super market.

I hope you’ll consider some of the crime fiction available on the links above. Talk to your bookstore about stocking books from quality independent presses.  Here is a list of mystery bookstores:  And here is a list of independent bookstores in general.

Commentary – Crime Fiction – Perhaps A Whole New Meaning to Formula

James Patterson

Thriller author James Patterson is famous for many reasons, not the least of which is his prolific output. Checking out his bibliography, it’s clear he could have his very own book of the month club. He is subject to praise for his generosity to independent bookstores and a target for criticism for hiring co-writers theoretically making his name merely a brand.  Is this okay?  After all, Andy Warhol had his  famous factory to produce his work.  And some of the world’s greatest artists had apprentices who could color inside the lines drawn by the masters. In Patterson’s case it is reported he writes a thorough outline, passes it along to one of his co-writers and monitors the progress. This works well with formula writing.

Many commercially successful writers have developed or discovered a formula. A new book is a matter of changing little bits and pieces in a proven format. It’s an almost paint-by-numbers approach.  Many writers have invented a product by doing this. They can teach others how to make it. But the Patterson principle lends itself to the next stage:  Co-writers, schmo-writers… who needs them? The real fun is yet to begin.

But, let me digress a moment.  I’m home a lot.  And I am in the demographic that is highly prized by telemarketers. Old and, according to some marketing folks, more easily fooled. I get the irritating phone calls sometimes four or five times a day. I’ve won a free trip on a riverboat.   Or there’s a problem with my credit card I’m told by an official at some obscure security company. Someone else wants to talk to me about my mortgage. I don’t own a home.  Workers are in my neighborhood, I’m told. They are willing to clean out my heating vents on the cheap. I don’t have vents. I’ve always felt sorry for the individual telemarketers, many selling marginal products or services or maybe not even marginal. I’m not nice to them. I should be.  They are a dying breed.  The sad truth for those who staff the phones, their employers no longer need live employees to disrupt my nap or interrupt a shower with their scams.

“Hello,” I said.

A lovely woman’s voice says, “I’ve finally reached you.  You are hard to find.” She laughs.  She has a lovely laugh.

I am? I thought. I’ve had the same phone number, same address, and the same email for 25 years. I’ve got FB, a blog, and a web site.  I may be many things, but I’m not difficult to find. Good God, woman, I’m even googleable.

While I’m thinking, she politely asks how I am? So warm.  I’m embarrassed.  I don’t recognize her lovely voice, but I feel I ought to.

“I’m sorry, who is this?” I finally ask.

“Sarah,” she said.  “I hope this is a good time to talk.”

Her voice is just a little too good, and the timing seems to be a little off.

“Are you real?” I ask.

“What do you mean?” She laughs. She is amused, it seems.

“You don’t sound real,” I said.

“I am real,” she said.

She wasn’t. It didn’t take much to take the early-stage replicant beyond her capacity to respond. She was merely a series of recorded sentences, strung together in ways to correlate to predictable callee responses through voice recognition software.   This technology, of course, is already at work on car computers, telephone tree responses, smart phones. Human to human interaction is declining. We all know that.

HAL

The digital revolution isn’t all bad. I prefer email to telephones, for the most part. I am my own administrative assistant now.  I like ATMs, and am my own bank teller.  After we learned to pump our own gas, supermarkets decided we could bag and check out our own groceries. The dehumanizing continues. Taxi cab companies don’t need dispatchers and, soon, it appears, they won’t need drivers. We will summon a driverless car with our smart phone. Amazon is testing drone delivery of products. Human labor is expensive.

Now, I’m about to de-digress. A few days ago, electronic information writer Shelley Podolny wrote a piece in The New York Times in which paragraphs from two sport stories, one written by a human and another by a machine (algorithms), were juxtaposed. I couldn’t tell which was written by whom (or by which). But it’s not just robojournalism.  With powerful search engines, and continually refined artificial intelligence, what can’t be written by HAL or Watson? What most of us don’t know, Podolny says, is a bunch of it already is. A French business school has 100,000 such algorithmically written books available now on Amazon, she says.

Watson

Life is change. Change or die. Of course you’re going to die anyway. But until that happens, let’s figure out how this might work.  Let’s take the next step.  Patterson doesn’t really need a human writing partner. Humans are so inefficient.  They have to eat and sleep. They have health problems, want vacations, naps.  Jeez.  So inefficient.  Just feed the machine some variable data, select a genre, a style and push a button.  A book.  You now have the next blockbuster by that prolific author, Ignatious Benedict MacGoogle.

Who needs Patterson? Maybe you’ve never been able to write a thank you note, but with the right software, you can write your own damn novel or create a blend of your favorite mysteries – Murder on the Maltese Express or Farewell, My Godfather, or The Silence of the Mockingbirds.